Airlines are an industry that is known to
leverage BI to its advantage. As discussed in the Data Warehouse Toolkit, the
following is an airline’s bus matrix:
Over the next few years, airlines are
planning on investing in information systems that will enable them to get to
know their passengers better and deliver customized services to them. According
to the 2013 SITA/Airline Business IT Trends Survey, all respondents to the
survey said that they plan to invest in business intelligence (BI) solutions
which will allow them to know more about their customers and have better
information for decision making in their operations
Airlines are also investing in BI to
improve operations and boost revenues. Similar to the retail industry, there is
a strong desire to increase revenues using personalization. Nearly three
quarters of airlines rate business intelligence for sales and marketing as a
high priority.
Another innovative usage of BI in the
airline industry is the optimization of fuel consumption. Mahindra Satyam. The
IT services company is using its software framework to help some airlines save
on fuel consumption. For example, it is helping a major Asia-Pacific airline
through advance algorithms crunching several hundred thousand parameters and
permutations to see how it can reduce fuel costs and meet tough EU emission
requirements.
References:
Ralph Kimball, M. R. The Datawarehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition
No comments:
Post a Comment